I concepted this print campaign which re-created iconic fashion print images with plus size models, juxtaposed side by side, to position Universal Standard, a start-up plus size retailer, as equal to all other fashion brands. Moving beyond the typical industry narrative of inner beauty to a compelling story of fashion, was a first for this category. We launched this disruptive campaign during fashion week with wild postings and followed up with social media. Click on the image to peruse the series.
