I led and propelled the idea to do a content series for Facebook building off of a production budget designed for one :15 commercial. Working in a creative role with the directing team Honest, we created and produced multiple films from the same shoot day, resulting in a 7 episode Facebook show called A Moment with Heidi. Fun fact, the actress (Briga Heelan) has blown up as the lead actress in both the NBC - Tina Fey sitcom Great News and the Netflix show Love.